Why we exist

A quiet revolution is forming, driven by an evidence-based approach to understanding how people actually behave. Gravity’s role is to be at the centre of it, a bridge between two worlds. One behavioural science, the other business.

Our mission

To get organisations to start designing for humans, instead of consumers, users or economic agents. We believe that the best to do this is through a combination of behavioural science, human-centered design, an agile mentality and systematic experimentation.

 

Our company values

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Curiosity

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Positive realism

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 Nudge for good

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Sustainability   

 

Our leadership 

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Sebastian Thompson

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David Perrott

 
 

 

In the media

 

For more information on what makes us unique, follow the link below.