Behaviour Change by Design


Welcome to Gravity Ideas!

We are a behavioural design consultancy. We use behavioural science to give our clients a richer understanding of how people make decisions and the factors that influence them. This enables us to design and optimise our clients' products and services.


Our end-to-end behavioural design process


Our full flagship solution, an end-to-end behavioural design process, applies behavioural insights and tactics with a focus on shifting behaviour. We solve a variety of business challenges with this process, from internal processes to client interaction and product perception. The support tools we use in our end-to-end process can be applied individually too. See these services below.


Our design support tools


Our clients

2015 - 2016
2014 - Present
2014 -Present
2014 - Present .


Our awards 

Behavioral Exchange Awards   2017

Behavioral Exchange Awards


Nudge Awards   2016

Nudge Awards




Gravity in the media 


Our services

Our offerings range from an end-to-end behavioural design service solution to a set of design support services that plug directly into your existing design process.