A systematic and scientific approach to behavioural design
The Gravity behavioural design process
At a high-level, this process includes four main phases. For a brief overview, you can read through the different sections below.
Challenge identification | Behavioural objective setting | outcome measure identification
Behavioural mapping | Hypothesize root causes of behaviour | Literature review | Primary research
Set focus areas | Generate tactics | Consolidate tactics | Feasibility assessment | Qualitative testing
Hypothesis construction | Experiment design | Setup and execution | Analysis | Scaling recommendations
Explore how the behavioural design process and its individual parts integrate into our products by following the link below.