A Systematic and Scientific Approach to Behavioural Design


 
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The Gravity Behavioural Design Process

 

At a high-level this process includes four main phases. For an brief overview you can read through the different sections below. For a in depth understanding of the process, you can sign up for our Free Behavioural Design Series here.  

 
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Define

Challenge Identification | Behavioural Objective Setting | Outcome Measure Identification

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Diagnose

Behavioural Mapping | Hypothesize Root Causes of Behaviour | Literature Review | Primary Research

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Design

Set Focus Areas | Generate Tactics | Consolidate Tactics | Feasibility Assessment | Qualitative Testing

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Test

Hypothesis Construction | Experiment Design | Setup & Execute |  Analysis | Scaling Recommendations

 

Explore how the Behavioural Design process and its individual parts integrates into our products, by following the link below.