A Systematic and Scientific Approach to Behavioural Design
The Gravity Behavioural Design Process
At a high-level this process includes four main phases. For an brief overview you can read through the different sections below. For a in depth understanding of the process, you can sign up for our Free Behavioural Design Series here.
Challenge Identification | Behavioural Objective Setting | Outcome Measure Identification
Behavioural Mapping | Hypothesize Root Causes of Behaviour | Literature Review | Primary Research
Set Focus Areas | Generate Tactics | Consolidate Tactics | Feasibility Assessment | Qualitative Testing
Hypothesis Construction | Experiment Design | Setup & Execute | Analysis | Scaling Recommendations
Explore how the Behavioural Design process and its individual parts integrates into our products, by following the link below.