A systematic and scientific approach to behavioural design


 
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The Gravity behavioural design process

 

At a high-level, this process includes four main phases. For a brief overview, you can read through the different sections below.

 
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Define

Challenge identification | Behavioural objective setting | outcome measure identification

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Diagnose

Behavioural mapping | Hypothesize root causes of behaviour | Literature review | Primary research

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Design

Set focus areas | Generate tactics | Consolidate tactics | Feasibility assessment | Qualitative testing

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Test

Hypothesis construction | Experiment design | Setup and execution |  Analysis | Scaling recommendations

 

Explore how the behavioural design process and its individual parts integrate into our products by following the link below.